Frame the problem, and aim high
The first minutes of a case test whether you can pick the right question. Models are good at answering the question they’re given. Picking it, and deciding how ambitious the answer should be, is still a person’s job. Asked at CES what the models can’t do, McKinsey’s global managing partner answered:
“What can the models not do? Aspire. Set the right aspiration.” (opens the source)
In an interview, that means restating the client’s goal, asking the one question that could change your plan, and saying what a great outcome would look like before you reach for a framework.